Ok the book is not new. But still, discounted price or special offer should not be an excuse to lower your standards.
So here is a quote for the weekend. It is about marketing all-time revered pundit and this is the kind of statement that makes marketing scholarship more enjoyable, while never missing to make a (devastating) point :
” It is half-backed hack-work of the lowest order. It exibits not a shred, not a smigden, not a scintilla of scholarship or academic rigour. It is a gruesome melange of tired and testing truisms, reheeated anecdotes, bogus recommendations, pseudo-insights, specious checklits and the sort of simplistic sloganizing that even Tom Peters would be disinclined to disburse. In my more amenable moments, admittedly, I toy with the notion that this catalogue of clichés, this pantheon of platitudes, this inventories of inanities is some kind of joke - Wild Phil Kotler, the Andy Warhol of marketing scholarship, having a laugh at his credulous disciples’ expense. I’m sory to say that this book is a joke… but nobody’s laughing. “
Brown, S., (1998) Postmodern Marketing Two: Telling tells. p.65
Wanna make sure you don’t waste money buying that piece of “inspiring” (sic) literature Brown depicts ?
So you’d better stay away from that !
hello from France and Lucette
J’ai une vision moins sélective : I stay away from everything related to management.